Press Release from The Double Scotch Party

FOR IMMEDIATE RELEASE CONTACT: The Thomas Collective

Alex Lange (alange@ttc-pr.com)

212/229-2294

PERNOD RICARD USA ANNOUNCES THE PUBLICATION OF
“A DOUBLE SCOTCH”

New Book by Noted Spirits Writer F. Paul Pacult Chronicles Two Top Scotch Brands

WHITE PLAINS, NY – Pernod Ricard USA, importers of Chivas Regal and The Glenlivet, is pleased to announce the publication of “A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons,” a new book by noted author and spirits writer F. Paul Pacult (Wiley, April 2005, $24.95, Cloth). “A Double Scotch,” which chronicles the two brands that made Scotland's national drink a global phenomenon, was recently launched at a book signing at Keens Steakhouse in New York, where Jim Cryle, The Glenlivet’s Master Distiller, and Colin Scott, the Master Blender of Chivas Regal, joined Pacult to do a tasting of the range.

“We’re pleased to have such a notable writer as Paul Pacult to tell the story of The Glenlivet and Chivas Regal,” said Kevin Fennessey, Senior Vice President of Marketing at Pernod Ricard USA. “Paul’s reputation as one of the premiere spirits writers in the industry is the perfect match for communicating the legacy of these two top Scotch brands and his knack for engaging storytelling make this a unique must-read for any Scotch enthusiast.”

“A Double Scotch” tells the intertwined success stories of Chivas Regal and The Glenlivet—two Scotch whisky brands recognized the world over for their unparalleled quality. Seen through the prism of two families, it is an insightful, storied history of how two Scottish grocers from Aberdeen named Chivas, and one pistol-packing Highlands distiller named Smith, changed Scottish history over the span of two centuries. Overcoming severe taxation, illicit distilling, smuggling and world wars, they went on to

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produce benchmark whiskies that became standards of quality the world over. Staged within the mysterious, breathtaking landscape of Scotland, “A Double Scotch” provides a window into how these enterprising people inextricably linked their spirit to its national heritage.

The book also includes an enlightening question-and-answer section with The Glenlivet’s Jim Cryle and Chivas Brother’s Colin Scott. Through this intimate exchange, Scotch enthusiasts will discover what makes these two brands superlative, as well as how these masters are able to maintain consistency over time. Today, Chivas Regal, at three million cases sold annually, is the world's most famous prestige blended Scotch. The Glenlivet, recognized as the quintessential single malt Scotch, is the #1 selling single malt in the United States.

About the Author

F. PAUL PACULT is the founding editor and publisher of F. Paul Pacult’s Spirit Journal – The Quarterly Independent Guide to Distilled Spirits, Beers, and Wines newsletter now in its 15th year of publication. He is the author of the critically acclaimed book American Still Life: The Jim Beam Story and the Making of the World’s # 1 Bourbon (Wiley, 2003). He is the wine and spirits columnist for Sky – the Delta Air Lines magazine, a contributing editor and the spirits tasting director for Wine Enthusiast Magazine, a contributor to CARGO, a special projects editor for The New York Times Magazine and the judging director at the annual San Francisco World Spirits Competition. He is also honored to be the only journalist worldwide to be a member of The Bourbon Hall of Fame, a member of the Armagnac Company of Musketeers as well as a life member of The Keepers of the Quaich Scotch Whisky Society.

About Pernod Ricard USA

Pernod Ricard USA is an American producer and distributor of fine spirits and wines. The company produces Wild Turkey Bourbon and Seagram’s Extra Dry Gin and in addition to Chivas Regal Scotch Whisky and The Glenlivet Single Malt Scotch Whisky, they import Jameson and Bushmills Irish Whiskeys, Martell Cognac, Jacob’s Creek and Wyndham Estate Wines.