Why is the Music so Loud ?

Why is the music so loud in bars here in Rochester. Almost all the bars here turn up the music so loud that you can't hold a conversation or hear yourself think. It's not like people are dancing or anything, hardly anyone dances in public in Rochester , even at shows. But the managers love to turn up the music so you have to shout to be heard. It is impossible to have a drink in peace or hold a quiet conversation with someone. Maybe they figure if you talk you aren't drinking fast enough. Whatever the reason is , it makes socializing virtually impossible , maybe that is why it is so popular to do this in Rochester. God Forbid we should interact in a unstructured way.